The Benefits Of Live Streaming Your Events
The growing popularity of live streaming events as a new revenue of delivering content is partially due to easy-to-access tools like Facebook Live and YouTube Live. According to statistics from Livestream; conferences and speakers are the second most popular type of live video content consumed, as many people watching were either unable to attend the event or were interested in the subject matter they are discussing.
For more corporate and professional events, it is worth investing in the Eyenetwork’s Live Event Streaming Service– where the video cloud service enables you to simply set up & broadcast streaming events anywhere at any time in the world. Commonly used for AGM’s, training and presentation purposes, the cloud service can be set up & moderated by the Eyenetwork event concierge team or taken in house. But why should you start capitalising on live streaming events?
Physical events are limited to the space available at your chosen venue, while work commitments, travel costs and geographical restrictions can all prevent participants from attending your events. Live streaming your event can not only make your content accessible to these people whom you wouldn’t reach otherwise, but the capacity cap is only linked to the streaming service you use. Live streaming of your event can also lead to an increase in real-life attendees. According to Meetings Today, brands who live stream their events experience around a 23% conversion rate of remote attendees who become physical attendees the next time an event is promoted.
Live streaming your events, allows you to educate people about your company and its ethos as well as the service you offer. Streaming your events and unique content can give your brand a point of differentiation from your competitors and allows your customers to learn all about you in a simple, accessible format.
Another reason live streaming can be so successful is due to how it offers brands real-time user engagement. It supports a direct conversation between you and your target audience and encourages a seamless interaction, which in turn can help you turn prospective customers into real leads. You can also boost engagement through Livestreaming by showing your customers all the fantastic people who work hard behind your brand, by running a Q&A and office tours.
Open Opportunities For New Revenue
Live streaming can allow you to interact with new clients and create new business opportunities as you can educate people about your company and the services you offer, to more people than just the physical attendees. By streaming online, you can meet customer expectations. In a New York Magazine survey; audiences state that they expect event content to be available live online: 80% said they would rather watch a live stream from a brand than read a blog or social posts, so it can pay to keep up to date with your customers wants and meet them head-on.
Another way to drive new revenue from live streaming events is to stream them across all your social media channels; then consistency direct viewers to your website. This gives you control over where you drive traffic as well as controlling the brand experience around your event. Finally, in a survey by Livestream 79% of brands said that the ability to use live streaming to create a more authentic connection with audiences eventually leads to more sales, more audience interaction and increases brand awareness.
Using the Eyenetwork Live streaming service, you can add 10 live participants to speak alongside the host or participate in Q & A sessions, stream live to Facebook & Linkedin, send polls out to the audience to vote on event topics and more.
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