Wiltshire council embraces video conferencing

The merger of five councils into one unitary council has had a number of positive ramifications for the workers of Wiltshire council.

That’s according to Jane Scott, leader of Wiltshire council, who highlighted the extraordinary amount of changes to the culture of the authority – which include embracing flexible working patterns and utilising video conferencing services, reports

Scott claims more relationships have been built as a result of the merger. The authority has seen it fit to embrace video conferencing and virtual meetings, leading to an improvement in communication with clients.

This marks a radical change from just two years ago, where the council was working with limited meeting rooms, no public space and staff would only meet with customers “on their terms as opposed to the customers'”, she said.

Consequently, the adoption of video conferencing allows staff and customers to virtually communicate from anywhere in the globe.

Wiltshire Council’s adoption of new technology may just be the start. According to a report compiled by researchers from Leeds Metropolitan University, cited by, human and social interaction could be the driving force of changes to the meetings industry.

Jackie Mulligan, principal lecturer from the University’s International Centre for Research in Events, Tourism and Hospitality, said: “In stark contrast to the people-facing industry, the experts outside the industry – several involved in technology and digital media – saw a future dominated by social forces: people driving change.”