Video conferencing market revenue rises

The video conferencing market experienced a quarter-on-quarter rise in the third quarter of 2012.

That’s according to the International Data Corporation (IDC), which confirmed that the market’s revenue went up by 7.1 per cent, compared to quarter two’s figures. It grew most ferociously in the Asia/Pacific and Latin American regions, revealed.

Despite showing a slight year-on-year drop in quarter three, the market overall seems stable and is on course for improvement. That’s if comments from Petr Jirovsk, a senior research analyst for IDC, are anything to go by. He said: “Video as a key component of collaboration continues to place high on the list of priorities for many organisations and we anticipate a return to positive market growth in 2013.”

Other figures revealed for quarter three 2012 show that the market revenue of Cisco (a big player in the video conferencing manufacturing sector) also experienced quarter-on-quarter rises, although its rival Polycom’s revenues dropped by 11.8 per cent.

Rich Costello, also of IDC (namely its Enterprise Communications Infrastructure area), attributed the slight drop in market revenue to “macroeconomic” concerns; adding that the news was “expected”. However he did add on that he believes conferencing customers are thinking more strategically about their video needs, which has led to lengthened decision-making processes.