Video conferencing industry in transition

Several changes to the way the video conferencing industry operates look set to reward the sector with additional customers, according to a number of experts.

Speaking to, Gartner analyst Scott Morrison explained that a cultural shift is taking place, with a video conference facility increasingly used to speak with clients and suppliers, rather than just between staff members at a firm.

He said: “Doing video calls from a desk at work is still not so common and people can feel strange sitting there in an open office whispering at a screen. But this is changing – in the same way that now people think nothing of taking a mobile phone call in public.”

According to Cisco Systems’ senior vice-president of telepresence business, OJ Winge, some major factors that have improved take-up of the technology are the availability of high definition (HD) video, calls between different vendors and “interoperability” across a variety of machines.

While businessmen may appreciate the improved picture when discussing commercial deals, the progress made on HD video conferencing has been pivotal in the boost in uptake of such systems in the healthcare industry. noted that an HD feed set up by Lancashire and Cumbria primary care trusts will allow experts to assess stroke victims remotely. It will allow out-of-hours diagnosis for patients at risk of thrombolysis.