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Video conferencing growing as business flights fall

With the recession, mounting pressure on climate change and better video conferencing facilities available for hire than ever before, businesses are making permanent commitments to fly less, a report has suggested.

The study, undertaken by the World Wildlife Foundation (WWF), surveyed over 150 of Britain’s biggest businesses, in a bid to understand how the global drop in business flights had been reflected in the UK.

The report found that 47 per cent of respondents had reduced their business flights over the last two years and of these, 85 had no intention of returning to the old levels they’d experienced.

A further 86 per cent were actively reducing their carbon footprint or had schemes in place to do so; and a further 63 per cent had a policy to reduce business flights or were intending to develop one.

Industry expert, Matt Key, spoke to Business Green about the results, giving his predictions for the future: “Developments will see consumers help fuel the demand for video conferencing, prompting businesses to adopt it more widely.”

“We’ve already seen first-hand the growing interest companies have for video conferencing and we expect this trend to continue.”

Talking to Greenwise Business, WWF UK director of campaigns, David Norman, also spoke it, claiming: “Businesses get it – they can fly less and still be profitable and competitive.”

“Government should support these findings by investing in high speed broadband, backing tax incentives for video conferencing and improving and investing in the rail network. The notion that people have to fly more to grow their business has been firmly grounded.”