Value of video conferencing still intact, claims expert

A slight decline in revenue for video conferencing equipment suppliers says a lot more about the overall economy than the technology itself, according to communications expert David Byrd.

IDC recorded a 8.6 per cent fall in the worldwide enterprise video conferencing and telepresence equipment market when comparing the fourth quarter of 2012 with the same period in 2011. According to, the full year total in 2011 was $2.71 billion (£1.76 billion) with last year finishing on $2.64 billion (£1.71 billion).

However, Mr Byrd believes the decline was a result of global macroeconomics rather than issues with the technology itself. He actually went one further by stressing that the benefits of using video conferencing equipment are still firmly intact.

Writing at, he commented: “The value proposition of video conferencing remains. Reduce travel and cut down cost of airfare, lodging and lost productivity. Improve communication and collaboration between organisations and geographically disperse employees.”

Mr Byrd also highlighted that good growth was seen in the room-based video conferencing market, which rose by 4.1 per cent year-on-year at the tail end of 2012.

Personal video conferencing also experienced growth, lifting by five per cent, while Mr Byrd believes the market will bounce back in May 2013 as a result of a drop in costs from suppliers.