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Scottish businesses go global with video conferencing

Scottish businesses are to take part in a simultaneous global business conference with expert panels in Hong Kong, Mumbai, New York and Toronto via video conferencing, reports the BBC.

This week, the annual Global Ambitions Conference will bring together business representatives from across the world using video conferencing services and Cisco’s Telepresence technology. Members of the expert panel will include senior executives from HSBC, Standard Life and Diageo, whose life sized high-definition images will be presented to 200 or so delegates at the facility at the University of Edinburgh’s School of Informatics.

Organised by the Scottish Council for Development and Industry (SCDI), the event aims to showcase the opportunities of digital communication in accessing business expertise and insight, as well as to promote the use of video conferencing solutions to the problems of doing business in emerging markets spread around the globe.

According to the BBC, this growth in emerging markets has made the need to easily communicate and collaborate with overseas businesses even more important. Additionally, firms all over the world are looking to “go green” and cut down on carbon emissions and video conferences are seen as playing a major role in this effort.

Cisco says that since making its telepresence conferencing system the cornerstone of its internal company meetings, it has saved $615m on travel alone and more than 332,000 tonnes of emissions. Donald McLaughin, director for the firms Scottish branch, said that “By levelling the global playing field, Scottish organisations can compete just as effectively as local players.”

“Even the smallest businesses can now access a wide range of tools which allow communication and collaboration across locations at a very low cost.”