The telepresence and videoconferencing market grew by 34 per cent in 2011, according to telecommunications market research company Infonetics.
The results showed that the market grew by $3 billion (£1.9 billion) over the course of a year, thanks to strong performances in the third and fourth quarters of 2011, where it experienced a 15 per cent increase, worth $882 million (£563 million).
Furthermore, cited by telecomlead.com, Infonetics believes a further $22 billion (£14 billion) will be spent on equipment between 2012 and 2016.
Although exceptional performances from all major regions contributed to the market’s growth, business in the Caribbean and Latin American region was particularly good, with sales for 2011 almost doubling.
A note by Matthias Machnowinski, a directing analyst for enterprise networks and video at Infonetics stated that the market had “surged” in the past two years, before going on to list what factors he believed contributed to the growth.
Published by marketwatch.com, part of the note read: “The video conferencing market is being fuelled by a confluence of factors, including the proliferation of video-capable equipment, demographic and communication trends that favour video, industry use cases like tele-learning and tele-medicine, and most importantly, customer demand.”
Specifically, the research found that dedicated multi-purpose video systems made up for over half of the equipment sold and is expected to play another big role in 2012.