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CFOs – video conferencing as key sustainability driver

More than half of global chief financial officers (CFOs) plan to invest in video conferencing as their key sustainability driver.

Research from Deloitte’s ‘Sustainability: CFOs come to the table’ paper finds that two-thirds of CFOs are involved in implementing corporate sustainability strategies – whether they be technological, or financial – suggesting that businesses are taking the issue seriously.

More than half meanwhile revealed that they are becoming more involved in devising and implementing policies compared to a year prior, a redorbit.com press release says.

When the 250 CFOs from 14 countries, including the UK, were quizzed over how they plan to increase their sustainable operations, 56 per cent said that they are looking to invest in video conferencing in order to reduce their travel needs.

Just over half (52 per cent) also said they will strive to invest in better data centre equipment to reduce their environmental footprint while 35 per cent are investigating the use of electric vehicles for the organisation.

Dave Pearson, Deloitte sustainability leader, from the firm’s Deloitte Touche Tohmatsu Limited (DTTL) arm, which conducted the research, said the report shows that the issue of sustainability is being viewed in a new light.

“Companies are sitting up and taking notice that sustainability is not just a brand or a corporate responsibility element – it is becoming a key driver of financial performance and the future of business,” he said, cites hotelnewsresource.com.

“As such, CFOs have begun to take an active role in driving the execution of sustainability strategies and making key organisational changes within their organisations, such as introducing more sustainable technology and deploying environment-friendly policies.”