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Video conferencing becoming the preferred communications tool

Polycom, announced that that almost all (96 %) business decision makers believe video conferencing removes distance barriers and improves productivity between teams in different cities and countries.

According to the “Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom, video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.

When asked to choose their preferred methods of communications today, respondents ranked video conferencing third (47 per cent) after e-mail (89 per cent) and voice/conference calls (64 per cent), and those same business leaders and managers expect video to be their most preferred collaboration tool in three years (52 per cent), followed by e-mail (51 per cent) and voice/conference calls (37 per cent). Respondents who use video conferencing today said the three biggest advantages are: better collaboration between globally dispersed colleagues (54 per cent), greater clarity of topics being discussed (45 per cent) and more efficient meetings(44 per cent).

Over three quarters of decision-maker respondents (76 per cent) are now using video conferencing at work with 56 per cent of video users taking part in video calls at least once a week. The survey found that in Brazil, India and Singapore that number jumps up significantly, as more than two-thirds of respondents in those countries use video conferencing at least once a week.

The study also showed that laptops and desktops are the most popular devices for business video conferencing (75 per cent of respondents), followed by conference rooms (48 per cent) and mobile devices (42 per cent). As video conferencing continues to become more pervasive, in three years laptops and desktops are still expected to be the most preferred device (72 per cent), while mobile devices and conference room usage will increase to 55 and 51 per cent, respectively.

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