Two thirds of office workers believe communication in their office could be improved, if the tools they used were changed.
The research indicated that satisfaction in internal communications decreases as the size of the company increases. Less than half of office workers (45 per cent) working in micro businesses considered their communications to be very effective at enabling efficient working.
The figure dropped to 31 per cent for those working in small businesses and just 16 per cent for mid sized companies. However, more than a quarter (26 per cent) of workers for micro enterprises said their tools were very effective.
The research which was commissioned by Cisco, combined results of a poll of more 1,000 UK office workers by Opinion Matters and a study from Mindlab International. The study by Mindlab International measured the brain activity of 24 workers as they conducted office based tasks using telephone conferencing, instant messaging, video conferencing and web conferencing.
It was found that in the majority of situations, visual communication tools were the most effective in a business environment. This was measured by accuracy, efficiency and feedback of the user’s experience.
James Campanini managing director for Cisco WebEx solutions in Europe, Middle East and Africa told HR Magazine: “Tools that are video-enable such as web and video conferencing, help to build trust in the workplace as communications are more interactive, engaging and personal.”
“By being able to take in body language, eye contact and multi-way conversations, the business environment is automatically more collaborative, helping to speed up decision-making. In addition, people should consider that one of the most powerful ways of communicating is by using a combination of tools,” he added.