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Cisco uses graduates to realign user experience

Graduates are helping Cisco Systems Inc. improve the user experience (UX) it offers, according to a report from wsj.com.

Bucking its regular trend of hiring older, more experienced workers (whose average age is 40), Cisco is taking a new approach to its recruitment; taking on recent graduates to mix things up.

Cisco, which is famed for its video conferencing solutions, recognised the potential these so-called ‘millennials’ offer and its chief information officer, Rebecca Jacoby, is a firm believer that graduates can drive a company forward. She understands that poor UX can put people off visiting a website or using a piece of software – something which vice-president Lance Perry thinks graduates have a great understanding of.

Given that graduates have grown up using technology on a regular basis, they’re in a great position to analyse and change Cisco’s user UX, he said: “They might not have built out data centres but they’ve been on computers their whole lives.”

Hiring younger staff members may well help Cisco gain an edge on its competition, given that in IT, risk management is typically focused on five times more often than UX. Although Jacoby admitted that her company is “taking a chance on youthful enthusiasm”, if the gamble pays off, it may see Cisco’s sales shoot through the roof.

All are on board with the change in approach at Cisco it seems, including senior IT talent manager Monique Edmondson. She rounded off the company’s comments by stating that if doesn’t jump on these talented individuals now, Cisco could “miss the boat” in improving its products.

Plus, as Cisco’s Dan Kern recently told manufacturingdigital.com that some graduates are entering university without any clearly thought-out career path, opportunities like the one Cisco is offering could prove priceless to these new entrants into the business world.