Business schools turning to video conferencing

Increasingly, business schools are adopting video conferencing not only to aid their teaching, but also to appeal to the latest generation of business professionals.

That’s according to a report from the Financial Times, which used the Boston University School of Management as a prime example.

It is turning to video conferencing and telepresence to help facilitate its teaching; not only in terms of learning, but also with regards to securing guest speakers for important engagements. Guest appearances from executives can prove “much easier to co-ordinate” with this technology, Tony O’Driscoll, a business professor, claimed.

“This technology allows us to get higher profile business people to participate more often,” O’Driscoll revealed in the report, which was also cited by

Called the “future of management education” by the Financial Times, it seems this type of video technology is more popular than ever. It can help provide “deeper learning”, Professor Venkatraman of Boston University stated. He also implied that it can help improve engagement with business students eager to learn the craft.

Although the academics did admit that there can be bumps in the road in terms of technical glitches, overall they believe the use of video conferencing can benefit the latest generation of students – one which has been “weaned on Facebook” and other digital phenomena.