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Analysts predict growth in video conferencing services

Enterprise and businesses are turning to existing video conferencing facilities to evaluate the technology, analysts told delegates at the NetEvent service provider summit in Singapore.

Speaking at the event, UK-based research company Wainhouse Research said that though many large companies were still “uncertain” about introducing unified communications technology such as telepresence and video conferencing systems to their business, many were seeking a hybrid approach which will combine on-premise and leased/managed video conferencing facilities.

Practice consultant Richard Norris told conference goers that he had surveyed 44 large multinationals last March, including Pfizer, BMW and Morgan Stanley and found the majority were looking to implement a hybrid system.

Other video conferencing notables said that the use of such technology was growing. Bill Rojas, IDC’s director of telecommunications research, said that a 2009 survey of 1,100 companies in 11 countries in the Asia Pacific region revealed that video conferencing was used by 10 percent of companies now and would be used by an additional eight percent by the end of 2010.

“Video conferencing will become a required service,” said Rojas, “whether it be at a hotel or a conference room.”

Tata communications, a Cisco client and Indian telecoms company, says that it has ambitious plans for telepresence facilities across the subcontinent and in other locations around the world. Cisco’s Tata client director, Rahul Ambegoaker, noted that as telepresence facilities became more available then increased utilisation would follow.

“We’ve gone from having one telepresence room in each place to multiple,” he told delegates at NetEvent, “and our utilisation has gone up to 50 or 60 per cent.”